Search Engine Optimization
1. INTRODUCTION- Search Engine Optimization
Imagine you bought a shop in a market and you have the best product among all your competitors. Now, you know that your business has the potential to generate revenue more than any other business in the market, but the only problem is that the location of your shop is not accessible to the customers. The question is would you expect any sales from that business?
The obvious answer is ‘No’. In the same way, a Search Engine is your market and a website is your shop. Now, SEO helps to increase the visibility of your website or online store on search engines by ranking it at top of the google search list to increase its organic reach. Better ranking on search engines results in better sales and lead generation from your online sources
2. Search Engine Optimization and Digital Marketing
For any business to grow, advertisement plays a key role. In the same way, an online business requires online/digital marketing to make an online presence. Digital marketing means maintaining the whole existence of a company online. Digital marketing includes 8 categories:
- Search Engine Optimization (SEO)
- Social Media Marketing
- Content Marketing
- Email Marketing
- Mobile Marketing
- Marketing Analytics
- Affiliate Marketing
Search Engine Optimization (SEO) is a part of digital marketing which includes a ranking of a website on search engines like Google, Bing, Baidu, and Ask.com. Digital marketing is a broader term and SEO is a subset of it, but it is considered as the most important part as it is the most efficient and cheapest way of digital marketing.
SEO symbolizes search engine optimization. As it is clear from the full form SEO means continuously optimizing or improving the content of the website to improve its organic traffic. Google or any other search engine has a method of analyzing a website and then it determines the rank of that website. In simple words, SEO is the process of aligning the web page according to the algorithm of the search engine.
4. Cost of SEO
Depending on the nature of the business, the average cost of SEO according to google lies Between $3000 to $30000. It depends on the quality of work and how much time is devoted to that particular task.
Average hourly charges for SEO are $50-$125 per hour. However, prices totally vary from company to company, Embtel solutions provide mid-range SEO services at $35 per hour which, in comparison to other companies is very low.
5. TYPES OF SEO
There are mainly three types of SEO that cover all sub kinds of Search Engine Optimization as White-Hat SEO, Black-Hat SEO, International SEO, Local SEO, Ecommerce SEO, Content SEO, and Mobile SEO. Three types of SEO include:
On-page SEO or on-site SEO is the process of enhancing your website’s content. This includes body content, keywords, headers, Facebook titles, pictures, and other elements.
Some on-page SEO tips include:
- Look into your keywords.
- Facebook data should be optimized.
- Conduct internal linking
Off-page SEO is anything that does not take place on your website. off-page SEO primarily focuses on enhancing your company’s visibility and credibility, which may lead to more visits and purchases.
The majority of off-page SEO activity focuses on link building. If you’re not familiar, link building is the practice of getting links from other trustworthy websites to your site. It includes the following:
- Pitching articles Competitor research
- Helping reporters
Technical SEO refers to enhancing a website’s technical characteristics in order to boost the ranking of web pages on different search engines. The fundamentals of technical optimization include:
- Making the website simple to crawl
- More intelligible to search engines
- Making the website quicker
6. NEED OF Search Engine Optimization(SEO)
Making a website is beneficial only if there is an audience to see it. Search Engine Optimization SEO is the most economical and efficient way of generating organic traffic on a website. For sure, it requires much longer time than some other methods of digital marketing but the results are worth the wait. Here are some key reasons why SEO is considered the best method of digital marketing-
Target high-quality audience
SEO is known for the quality of traffic it generates on the website. SEO simply ranks you up on the search list of search engines. So, it drives the user on your website who are searching particularly for the products and services related to your business and have the intent of buying the product or services.
Visibility and Rankings
SEO improves the visibility of the web page by improving its ranking on a search list. Improved visibility intern helps in generating more online business. It also leads to an increase in brand awareness.
Authority or domain authority is a metric where websites are assigned scores on a scale of 0 to 100 on the basis of the relevancy of the content of the website in its industry or any specific field. Search engines measure the quality of a page through the DA score. It predicts how well a website will perform. SEO has measures to improve the DA score.
Search Engine Optimization builds trust and credibility.
Establishing a trustworthy and authoritative online presence can boost your SEO and establish client trust. The objective of any expert SEO is to lay a solid basis for a website with a clean and effective user experience that is readily discoverable in search, thanks to the brand’s trust and reputation.
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