Brand storytelling evokes an emotional response, while also integrating facts about a company. We have moved far beyond the traditional advertising technique of stating, “Our product is the very best, thus you should purchase it!” Now, folks want to understand why it is the very best, the way it’s created and that are the founders…
Consistency is key in social media marketing. If you’re marketing your brand on social media, it is essential to make sure your social media profiles and content align with your new goals. Who you are, what you do and why you are different should all be highlighted on social websites like it would become your…
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