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In: Business Growth

Discussed below are some possible causes why your e-commerce site isn’t selling, as well as
how to start making a sale on your e-commerce site.

Table of Contents
You’re not getting any (or enough) traffic
Purposeful landing page
Excessive abandoned cart
Prices and payment options
The website doesn’t look trustworthy


Is your online store failing to sell?

If your e-commerce store isn’t converting or earning any sales, you’ve come to the perfect spot.
We’ll also show you how to improve your e-commerce website so that it begins converting.
Keep reading.

1. Purposeful landing page

 E-commerce store online represents the quality of your business, if you have not optimized it
according to the key elements, it will never be able to make sales according to the potential of
your business. We provide free website evaluation report to every website to get
evaluation of your website.
There are varieties of factors that affect it but the most important factor is the way the website
is made. The developers who are unfamiliar with the concept of how e-commerce works are
most likely to skip the small attention to details that are essential in every e-commerce site. Although it may seem to be a simple task on the surface. This business may become fairly
difficult and need a great deal of dedication, working hours. And the appropriate quantity of
finances before a payoff is seen.

 Suggestions: why your e-commerce site isn’t selling

To drive visitors to your website, you must first ensure that it is compatible with
smartphone browsers. Because mobile apps are responsible for the vast majority of e-
commerce purchases. You may experiment with widgets designed specifically for mobile
Depending on how you manage the site and if you use a third entity to create the page.
It may need a rudimentary knowledge of HTML. But there’s nothing a new player
couldn’t do.
Check to determine whether your website runs smoothly on mobile and desktop
devices. Nothing turns off visitors more than a web page that is taking too long to open.

If you have a good connection and your page takes more than 10 seconds to load, you
have to minimize the amount of HTML, JavaScript, and CSS running on it. This might
happen if you post too many movies or photographs with high quality.


2. Purposeful landing page

Not every visitor may be the kind of traffic you want, and not all individuals interested in your
topic will help you sell.

People who are actively involved in your site to purchase anything, consumers who believe your
website has enough features to keep them coming back to get something else they may want,
are the ones who convert.
These individuals have faith in the stores where they shop. If it isn’t there, it is typically caused
by a lack of contact and involvement from previous users of your services.

Customers are attracted to e-commerce stores that have reviews on various platforms. Not just
from any reviewer, but from someone. Who has used and experienced the product and can
attest to its usage. Consumers nowadays are more insightful than ever before. They can
identify a faked review from a mile away.

You’ll need to establish a list of customers with each
purchase that are happy with your product or service and ask them to give feedback on the
website, specifically if you’re just getting started with the site. To accomplish this, encourage
consumers who purchase from you, to post a review by offering them discounts on additional
items. This isn’t something you have to do for everyone who writes about your product.
However, the more positive feedback there will be on your website. The better your future
conversions will be.

3. Excessive abandoned cart

When a customer adds a product to their shopping cart. But doesn’t complete the purchase for any reason
is called an abandoned cart. It is one of the prime Reasons why an e-commerce site isn’t selling.
In many circumstances, individuals may want to revisit the website but don’t remember its
name, or they forgot about the products that were originally- put in the cart. If you don’t know
how to reach out to these customers. You’ll receive a lot of clicks but lose a lot of conversions.
According to consumer studies, customers often browse websites and leave products in their
digital shopping carts. What options do you have to bring them back?


Use plugins to contact previous customers. These tools will allow you to send emails and alerts
to previous viewers, notifying them of their incomplete purchases.
Offer discounts, special deals, and promo codes for discounts on future purchases from your
website to encourage this.
Request phone numbers from consumers who are signing in or out.
Even if they have no intention of logging in, having visitors’ phone numbers allows you to send
them alerts to their phones, offering them different offers. Which are more likely to be viewed
than a plain email.
The technologies used to accomplish this securely record client information and transmit it as
required, but not as spam.


4. Prices and payment options

Customers will not purchase your products if they can get them at a better price elsewhere. It is one of the most common Reasons why an e-commerce site isn’t selling. E-commerce is very competitive, with a
variety of sites offering things. Those with high conversion rates often have a lot of good feedback from
visitors, excellent customer service, and pricing that appeal to consumers to be loyal to your brand.
However, even if a business has all of these features, except for the cheap prices, it may lose
customers who are ready to explore longer to locate a specific item at a lower price.


Give a good thought about the pricing you’ve set for your items, search for similar products
and their alternatives, compare your price with them, and alter them based on what you
believe is best.
To make this work, try to look from the consumer’s perspective.

Outside of the big corporations, many people are unconcerned with customer loyalty to
internet merchants.
They’ll go shopping for whatever saves them the smallest amount of money. Create discounts
at specific times of the day or build more suspense and interest. 

5. The website doesn’t look trustworthy

To gain your visitors’ confidence, you must provide exceptional customer service and
communicate with them when it counts.
But it is far from the whole story. Untrustworthiness stems from previous negative interactions
with shops, suspicious reviews or a lack of communication, or even poor website appearance.
Sites with an aged look may be perceived as unsafe by customers.


Make use of your customer’s contact information. Send them emails with shopping advice and
Put a logo on your website, either professionally designed or produced by you. Use up-to-date
information visuals in your postings.
Don’t get restricted to a single means of communication.
Instead, include email, call, or even a Chatbot option to assist users in finding answers to issues
at any time. These are demonstrable reasons for clients to trust your company.
It will also show them that you are interested in keeping up with the newest retail trends
online. So, there are the some tips why your e-commerce site isn’t selling.

What makes a good landing page?

There any many elements that affect the conversion of your website. To commence with, the
content of the landing page should be short and convincing. There should be a single (CTA) call
to action button to ensure that the lead should not be guided to any other page. You can also
read our blog on landing page to learn more.
How e-commerce apps are beneficial?
Here are some key benefits of making an application for an e-commerce business as compared
to a website. Customers are more loyal to the application than websites, furthermore, timely
notifications can be sent to all the downloaders to remind them about you. Another benefit is
that you can send updates about upcoming offers and events on their notification bars.

How much does it cost to make a good e-commerce website and app?
There are many factors that affect the pricing of an E-commerce website. In the US market, an e-
commerce website will cost you around $5000-$25000. However, a good quality 10-page website at
Embtel will cost you $4999 with a free logo and listing of 250 products.

Embtel is known for its quality, with more than 10 years of experience, developers have analyzed all the possible Reasons why an e-commerce site isn’t selling and how to fix those issues. To Book an appointment you can call and Email

[email protected]

(510) 585 6585

39159, Paseo Padre Pkwy, Suite #119, Fremont, CA 94538

How to Market Your Startup on a Tight Budget – Embtel Solutions Inc

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