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What are the Most Important Principles of Website Design?

What are the Most Important Principles of Website Design?

What are the Most Important Principles of Website Design?

An effective website design should have an appealing and responsive design. It should have all the functionalities to convey the message while keeping in mind to engage the consumer. Several factors like colours, typography, consistency, images, simplicity, appeal and functionality all these contribute to making an excellent website design.

While making an excellent website many factors will contribute to how the website should get recognized. A well-designed website can help your brand to explode and let consumers build trust and guide them to take action on it. Creating a great user-friendly website involves making sure that your website design is being optimized for usability and how easy is it to use. Below mentioned are some important principles that will help you plan for your next project:

 Website Project:  

Your website needs to fulfil the needs of the user. Having a simple structure for all the pages in your mind will help the user locate all the pages of the website. What is the purpose of your website? Have you executed a “How to guide” on your website? There are many purposes of a website but the core purpose of the website is common to all the websites which are: 

  • Describing Expertise
  • Building Trust and Reputation
  • Generating Lead
  • After Care

User Experience:

Simplicity is the best policy in user experience and usability of your website. Below are the ways to achieve simplicity through website design:

  • Colours: Colours has the power to communicate the message and gives rise to an emotional response.  Finding a suitable colour palette that fits your brand and your website design will allow your consumer’s behaviour towards your brand. Keeping the colour palette to a limited selection is excellent for your website appearance. The pleasing colour combination increases consumer engagement and makes the user feel good.

  • Typography: Typography has a very important role to play on your website. It grabs the attention of the viewers and works as a visual interpretation of the brand voice. Typography should be legit and only use a maximum of 3 different fonts on your website.

  • Images: Images is that aspect which is used for communication. This includes photography, illustrations, videos and all forms of graphics. All images should be expressive and should represent the company’s brand and logo at the same time building brand’s personality. It is very important to have high-quality images on the website to form an impression of professionalism and to strike credibility in the visitor’s eyes and mind.


Navigation is a way to finding system used on your website where consumers interact and find what they are looking for. Website navigation is key to keep consumers on your website. If the website navigation is in a confusing state, the consumer will give up and go elsewhere to be on the look-out for what he’s searching. Keeping simple and consistent navigation is the key to keep the consumer on your website.

Visual Hierarchy:

Visual hierarchy is the arrangement of elements of the website in order of importance. This can be done either by adjusting the size, colour, images, typography, texture or style. One of the most important aspects of visual hierarchy is to establish a central point to show the visitors where the most important functions and information of the website live.


Effective website design has both impressive designs and great content. By using captivating language, you can develop great content for your website that can attract visitors and then convert them into customers.

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