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An effective website design should have an appealing and responsive design. It should have all the functionalities to convey the message while keeping in mind to engage the consumer. Several factors like colours, typography, consistency, images, simplicity, appeal and functionality all these contribute to making an excellent website design.
While making an excellent website many factors will contribute to how the website should get recognized. A well-designed website can help your brand to explode and let consumers build trust and guide them to take action on it. Creating a great user-friendly website involves making sure that your website design is being optimized for usability and how easy is it to use. Below mentioned are some important principles that will help you plan for your next project:
Your website needs to fulfil the needs of the user. Having a simple structure for all the pages in your mind will help the user locate all the pages of the website. What is the purpose of your website? Have you executed a “How to guide” on your website? There are many purposes of a website but the core purpose of the website is common to all the websites which are:
Simplicity is the best policy in user experience and usability of your website. Below are the ways to achieve simplicity through website design:
Navigation is a way to finding system used on your website where consumers interact and find what they are looking for. Website navigation is key to keep consumers on your website. If the website navigation is in a confusing state, the consumer will give up and go elsewhere to be on the look-out for what he’s searching. Keeping simple and consistent navigation is the key to keep the consumer on your website.
Visual hierarchy is the arrangement of elements of the website in order of importance. This can be done either by adjusting the size, colour, images, typography, texture or style. One of the most important aspects of visual hierarchy is to establish a central point to show the visitors where the most important functions and information of the website live.
Effective website design has both impressive designs and great content. By using captivating language, you can develop great content for your website that can attract visitors and then convert them into customers.