Web designers have a powerful bond with trends.
Trends helps designers to identify a lot about user preferences- what people love, what they hate, and help designers to create better products with better rates.
People are visual creators and visual designs have a significant impact on the way we think and understand products.
In this article, we will focus on current web design trends regarding responsive multi-purpose WordPress themes.
1- Digital Illustrations:
Digital illustrations have become one of the most important trends regarding visual design.
Relevant illustrations can make your designs stand out from others and establish an emotional connection with visitors.
Illustrations are a handy tool that product designers can use for various purposes: for heading section, for description, and even for icons in the navigation bar.
There are two types of illustrations which are widely used and are popular: Hand-drawn flat illustrations and Three-dimensional.
The hand-drawn illustration gives an impression of handmade design, it’s relatively easy to see the style of the illustrator through their work.
The three-dimensional illustration is very new as compared to hand-drawn illustration because the three-dimensional illustration is new in the trend.
Designers started using them for adding more realism, blurring the boundary between the digital and physical world.
2- Vibrant Colors:
There is a specific reason for many digital products designers strive and use vibrant colors.
Vibrant colors give visual interest to the layout.
Viewer’s attention is a precious resource, and one of the most effective ways to grab attention is by using colors that make your brand stand out from the crowd.
Bright colors used for the background can capture a visitor’s attention easily.
3- Video Header:
Images play a key role in visual design because it helps designers to deliver the fundamental idea quickly.
For a very long time, designers have used a static image to convey their dominant idea.
Video engages users, and users are more than willing to watch clips.
Video clips used in the heading section vary for a few seconds of looped video to full-length preview clips with audio.
4- Split Screen:
Split-screen is a simple design technique.
Just you need to do is divide the screen into two parts (50/50) and use each part to deliver a particular message. This technique translates well on mobile devices.
Two horizontal panels of content that can be collapsed into vertical content blocks on a small screen.
This technique works well when you need to deliver two separate messages.
It also works well when you have to pair a message with the relevant imagery.
5- Geometric Pattern:
Designers use geometric patterns and shapes to create a beautiful background.
This technique works well for digital products.
Designers use SVG images and high-resolution PNG images with geometric patterns as a background.
Such geometric background scales well so you won’t have to worry about how they will look on the small and big screen.
6- Gradients and Duotones:
A gradient is a multipurpose tool that works in any design.
Designers use gradients to give their work more depth.
Modern graphic design trends dominate the use of big, bold and colourful gradients, which helps designers make a statement.
For gradients, designers have a lot of freedom.
They can try to experiment with various colors and types using radial gradient, linear-gradient, etc.
Duotone effect was firstly made popular by Spotify.
In the simplest terms, duotones filters are that replace whites and blacks in a photo with two colors.
Duotone filter can make any image match your company’s branding and use your brand’s primary colors as the duotone filter.
7- Bold Typography:
Most designers have known that content should always come first in the design process.
A design should deliver the message that the product’s creators want to send to their users.
Bold typography helps designers to achieve that.
The massive text puts the written content centre stage.
Bold fonts serve a functional purpose that makes it easy to read the text.