A website is more than a company’s pretty face on the Internet. It has to contain all valuable company information and news, comprehensive product information, interesting content, contact details, and all these while ensuring that you give a positive impression to your potential customer. That’s of paramount importance if you’re looking to garner sales leads from your website – a good design and maneuverability can do that and more.
Your company website is the fundamental and ultimate representation of your business, your values, unique selling proposition and identity. Your business is always dynamic, evolving and growing, so why shouldn’t your website? Don’t make the mistake of assuming that visitors are no longer visiting your website. They are, but they are simply not doing business with you because of misconceptions about your business after seeing outdated information or promotions, unrelated images or the most dreaded of all, “Under Construction” pages!
Your website is most definitely the FIRST and probably last contact your prospective clients or partners get in touch with. Why risk your market credibility with a website that does NOT accurately reflect your business which is in fact, evolving and thriving in the marketplace?