If you’re working on a site redesign, then you will have to look at how to keep SEO positions and domain name jurisdiction before, after and throughout the procedure. When developing a new site designing, the design of this website is not the one thing that you want to fret about. In this procedure, you have to take the time to not just keep your SEO but search for methods to enhance it. Many businesses frequently make the horrible mistake of believing a web site redesign will not affect SEO, but it does. If not done carefully, then you can wipe out all of your previous search engine optimization efforts. You’ll find both technical and non-invasive regions to think about with important web layout and growth actions.
You have to take specific steps to make certain you don’t harm your SEO quality when transitioning out of your previous website to the new website. In this post, you will learn about SEO redesign best practices and the way to be sure that you don’t shed SEO value.
SEO Website Redesign – Core Areas to Consider
When redesigning your Website, there are 3 major areas to consider to Keep your Search Engine Optimization rankings:
- What works with your current Search Engine Optimization efforts
- Common challenges that can occur Through a redesign
- Changes that will come with the new website
By focusing on those 3 areas, you will have the ability to discern your SEO weaknesses so you can improve these places. Beyond just maintaining your positions, you should also work to enhance them.
How to Monitor Your Own SEO & How to Tell What’s Working
If you are monitoring your rankings and have campaigns in place regarding these keywords, then you need to have considerable data to research. You should know specifically: the key terms you rank for the mapping for each keyword, the specific positioning in rankings, as well as the pages which bring about the highest amount of traffic that is organic.
Common Challenges with SEO When Redesigning a Website
When you operate on a site redesign, then there are a lot of issues that can pop up as you focus on rebranding, work on improving the user experience, and upgrade the backend. This a listing of areas that could cause barriers:
- Content That’s Eliminated
- Content that changes
- Content Can move based on the new Website’s navigation or site map
- URLs may Alter
- Page-level optimization Affects
- Adding new Articles, new Segments, new Technologies, and new Attributes
- New technical Problems
- Internal link Architecture edits
- Domain or subdomain changes
- Protocol Affects
All these regions can impact SEO at a redesign. With so many possible challenges, it can be challenging to identify precisely what has to be addressed. Among the greatest challenges is a domain change. The other areas are important too, and also the more changes you’ve got, the more complex maintaining SEO will be.
How to Redesign Your Website and Not Lose SEO Rankings Checklist
Before you start your redesign, it is vital to understand the best practices that will make it possible for you to preserve your search engine optimization rankings. Think about these redesign parameters until you start:
Run an SEO audit on your current site
You should start by performing a search engine optimization audit of your site, understanding all the keyword phrases you’re trying to rank for and what webpages are associated. Beyond redirects, you should also be concerned about pages and specific on-page optimization which move from dev into the live website. Should your site have a great deal of content that is dynamic, this is especially beneficial.
The Importance of Historic Web Crawls
By crawling your old website, you can export each of the crucial on-page components, including meta titles, meta descriptions, alt tags, and even headers. Again, whether it is performing well, try not to alter it too far unless there have been major changes in your company’s goods or services. You should also be worried about pages and specific on-page optimization that go from dev into the live website. Should your website have a great deal of content that is dynamic, this is especially helpful.
Setting up 301 and 302 redirects
You must redirect old URLs to new types first and foremost. If you are making any major changes to this permalink structure, then you’ll want to get a spreadsheet of all needed redirects. Once you have the new site live, crawl the outdated list of URLs to make certain that everything redirects as it should.
When to Use 301 Redirects
A 301 redirect is a permanent redirect from one URL to another. This redirection happens for website visitors and search engines. Oftentimes, a 301 redirect could be easier for SEO over a temporary one because it transfers the inbound links as well, approximately 90 to 99 percent of connection equity. Generally, this is actually the preferred way of implementing redirects on your new site.
Setting up 302 Redirects
A 302 redirect is temporary, so redirecting customers and search engines into the desired page for a short quantity of time until its elimination. Since it’s temporary means you should use it during the update of a webpage so that users have a smooth experience. A lot of 302 redirects can damage your SEO, therefore, be thoughtful when using them.’
How to Maintain Page Structure During a Redesign
Page construction has a great deal to do with your search engine optimization rankings. This is only because it ensures a fantastic consumer experience, as they can find things they are looking for with less effort. The more attractive your website is to customers, the more appealing it is to search engines. If your website has poor click-through prices and very low dwell time, then search engines will rank it badly.
When adding a webpage, stick with the same structure. As an instance, you might have websitename.com/solutions/solution1. If you include a different option, keep it below the parent webpage alternatives.
There is truly no reason to ditch your existing page structure and create something entirely new unless your company has transformed what it offers.
Remember to update the XML sitemap
Update your XML site and submit it to search engines. Your 301s, site structure, navigation, and also XML sitemap ought to be consistent and display the new site structure.
Review and Update Your Website’s Backlinks
Backlinks are critical to boosting your SEO position. Review all of the traffic that points to your website, and if you find that these will probably likely be pointing to pages you’re removing or changing, then make a bid to contact these websites to upgrade your backlinks. You can also make redirects if this isn’t possible because of the quantity.
Internal Link Structure
Be very cognizant of those modifications you make to an internal hyperlink structure. Crawl data can be an aid here too. If you make modifications to a lot of URLs, you’ll have broken links in your articles, so you need to carry out an audit. You will find plug-ins available which can help facilitate this, as you do not want to delete some of them, because it may cause a negative impact.
Preserving High-Quality SEO Content
If you have content on webpages performing well then leave it as is. Minimize any changes to high ranking content. Preserving video and image SEO is also an extremely important step to bear in mind when redesigning your website. When transferring these resources to the new website, make sure you keep all the metadata and document names as-is.
Use Google Search Console to Check Your Website
Find diagnostic information straight from Google here. You could also track 301s and 404s to be certain you’ve done everything correctly. Examine the Search Traffic Search Analytics tab includes a lot of terrific information about clicks, impressions, click-through pace, and normal ranking.
Monitor Your Rankings and Organic Traffic
Some fluctuation will be expected with a site redesign. You need to create a master keyword dictionary which includes where you rank every month for each keyword and the webpage this keyword maps to. It is not possible to track each keyword for your website, and that means you also wish to stay in mind that pages have large organic traffic referrals.
Evaluation, Test Again — Technical Site Audits and More
Never assume that the live site will perform the same as the dev site. You’ve probably spent a lot of resources and time on testing, but things can change in the real world. It’s possible to use a technical site audit instrument like Moz, Ahrefs, or DeepCrawl, which ought to provide you with insight about technical problems.
Additionally, look at running the website via a mobile-friendly testing tool to see how it rains. Also, check out the speed of every webpage using a page speed tool. Last, do not overlook the schema markup on the site.
How to Avoid these SEO Website Redesign Mistakes
Now that we’ve covered what you should do, here is a warning to avoid mistakes that can cost you your search engine optimization rankings.
- Do not start from scratch content: If you’ve got content that’s ranking, do not abandon it. Not moving performing content into the new site may cost you on rankings.
- Don’t forget redirects: when visitors get”page not found” errors, that means pages have fallen out of Google’s index.
- Do not forget inner linking; not forcing this on the new site is a mistake to avoid.
- Don’t forget to update outbound links as needed.
- Do not overlook pages that have high rankings and multiple backlinks. You are able to utilize Ahrefs to get these and preserve or transport them.
Redesigning a website is a movement that most companies should create as a new evolves. You should follow these best practices to maintain SEO positions from a site redesign. You do not want to have to start more than though your site never existed. Stick to this detailed checklist so nothing gets left outside.