Social Media Marketing Blueprint
Social Media plays a crucial role in connecting people and developing relationships, not only with key influencers and journalists covering your company’s sector, but also provides a great opportunity to establish customer service by gathering input, answering questions and listening to their feedback.
Facebook’s more than two billion users make it a cultural, economic and social phenomenon. The importance of the online social media site to journalism, business, communication and social relationships is hard to overstate, with users across the world devoting countless hours to the site and Facebook becoming an increasingly important way of obtaining information not only about friends and family but also about world events. Whether it’s good or bad is debatable, but the site’s impact is unquestionable.
Creating a Page allows more than 2 billion people on Facebook to discover your business. And as small business owners and brand managers, there’s a very good chance you’ll be able to reach and connect with your target audience.
With this in mind, we’ve tried to put together a one-stop Blueprint, so you’ll have everything you need to optimize any Facebook page (your own or your client’s).
Create a Business Page for Social Media Marketing
The first thing you need to do is creating a business Page, not a personal profile, to represent your brand. Business pages look similar to personal profiles, but they include unique tools for businesses, brands, and organizations.
It will not only maximize Facebook’s business potential for you but it’s against Facebook’s Terms of Service to use a personal account to represent something other than that person, like a business.
Select the right business page name
Choosing the right name for your Facebook business page is the first key to success.
When it comes to correct optimization, it is fundamental to find the right name for your Facebook Business Page because you choose it once and it is permanent.
It’s very important to remember that the first word of your Facebook page title will be the most significant in the eyes of Google.
Create a custom URL or “username”
A custom URL matching your business name is a must when optimizing your Facebook page. This might seem like an obvious step but it is quite easy to overlook.
So don’t just settle for the dynamic URL that will be automatically generated when you sign up. On Facebook, you can easily personalize your address with your brand name.
Matching your vanity URL with your page’s title is going to strengthen your brand recognition. This means it will be easier for people to remember your name.
Work on Your Facebook Page Details
Add a profile picture. It’s much more important than your cover image because it will accompany every page update.
Pick a profile picture that will be easy for visitors to recognize, like your company logo, or a headshot of yourself if you’re a solopreneur or consultant.
The cover photo appears across the top of your page and is a great opportunity to deliver a visual element that supports your branding, that draws attention, or spark emotion from your visitors.
It’s also a nice way to make your page more noticeable.
If you happen to upload an image that isn’t quite the exact dimensions of the Facebook cover photo, you can reposition the image to fit the available window.
Once you have uploaded your Facebook Page’s profile and cover photo, you’ll be brought to your newly-created Facebook Page.
Fill out your Facebook Profile
Make sure that your photo, cover photo, bio and profile info are complete and contain up-to-date information. A complete profile will reveal that you have a professional attitude and is a clear signal to your audience that you are engaged.
Your “About” section is one of the first places people will look when they arrive on your Page. A preview of it is located on the left-hand side of your page beneath your profile picture, and people can also navigate to the full section by clicking on
the “About” tab at the top of your page.
Your visitors will want to know all the details about your business: like where your office is located, what services you offer and what are your working hours.
Adding your address will also help Facebook index your business for local search.
And will also make it easier for local searches to find your business page.
So you need to provide them with the complete information.
Facebook Messenger is another great way to show off how well your business is willing to provide great service and support.
On Messenger your consumers can connect with you so it’s a great way to create meaningful relationships with your customers, enabling users to contact or message you directly through your Page.
If you’re willing to implement this step, you must have a strategy.
You need to consider how quickly you can respond to your messages. Your responsiveness rate will appear on your page and it will show how efficient you are at responding to customer inquiries.
And if you’re concerned about someone reaching out while you’re offline or unavailable to respond, there is no need to worry. Facebook has expanded the Business Page Messenger to now support 24/7 customer service and responsiveness.
Pin Important Posts to the Top of Your Facebook Page
Pinning an important post to the top of your Facebook page lets you spotlight that post and boost visibility.
To do so just click the arrow in the upper-right corner of the post and select Pin to Post from the drop-down menu.
Pin posts that are time-sensitive, such as posts promoting upcoming events or contests with deadlines.
Spotlight your top content. If you’ve put a lot of effort into creating one piece of really awesome content like a blog post or ebook, consider giving it some extra love with a pinned post.
Also you can feature content you’ve produced in partnership with other companies.
Use keywords strategically on your Facebook page
Keyword optimization remains crucial, even when it comes to social media. You can optimize your Facebook business page for SEO by placing Keywords in strategic areas of your page.
Some of the essential areas to use keywords include your title page, URL, and the ‘About Us’ section. This will make your page to appear top in search results hence improving your findability.
However, you need to make sure that you do not overuse keywords: stick to a top six and mention them naturally in the proper context.
Add Custom Tabs
You don’t have to restrict yourself to the generic Facebook tabs like About, Videos, or Events. As you start filling your Page with content, it will grow and expand which is great.
On the other hand, a large Facebook Page can make it difficult for your followers to find your posts, images, videos, or reviews.
As a result, your Facebook Page will be easier to navigate. Your audience will be able to quickly find relevant information through both Facebook and search engine.
As a business technology, facebook is successful. Because facebook has its fan page and group page which is efficient and economical. By comparison, phone and email business is expensive and cumbersome. Secondly, it is incredibly useful that Facebook’s photo feature is embedded in a broader social network
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If you are interested in Complete Social Media Marketing to run your business’s goals, don’t hesitate to contact us! Our dedicated team of Internet marketers is more than happy to assist you to achieve your business growth, as well as all other aspects of your Digital Marketing efforts.
FAQ related to Facebook Blueprint
Pages are places on Facebook where artists, public figures, businesses, brands, organizations and nonprofits can connect with their fans or customers. When someone likes or follows a Page on Facebook, they can start seeing updates from that Page in their News Feed.
Some of the advantages of Facebook business pages include: Brand awareness: Facebook is one of the largest social media platforms in the world. Your business’ presence will help you gain exposure to potential customers. Drive website traffic: By posting links to your website, you can help increase online visits.
You can create a page for a local business, a company or institution, a brand, an artist or band or a cause. Click the page type that best categorizes your needs. You can then upload a photo for the page, type information to display on the page and invite other Facebook users to become fans.
A profile lets you go everywhere on Facebook… groups, pages, you name it! And a profile makes it easier to connect with real people, which helps grow your personal brand. You can use your page to comment on other pages, but you can’t comment as your page on profiles or in groups.
Simply put, a Facebook Business page represents a business or brand and showcases the services it provides. On the other hand, a Personal page represents a singular social media user and is used to share updates about the user’s personal life and to connect with friends and family.