Recognizing the trend towards legalization, many digital marketing agencies are quickly trying to catch up and get in on ‘the green rush.’ Many of them are advertising their services to towing companies without a portfolio of work in the field.

For instance, if SEO firms do not carefully understand the regional atmosphere and regulations surrounding cannabis, they could erroneously choose keywords that lose valuable traffic and leads. Even worse, cannabis companies could be shut down if local governments, national authorities, and even payment processors disagree with their marketing techniques.