In: Search Engine Optimization

What Is Good Quality Backlinks?

Some backlinks are inherently more valuable than others. Followed backlinks from trustworthy, popular, high-authority sites are considered the most desirable backlinks to earn, while backlinks from low-authority, potentially spammy sites are typically at the other end of the spectrum.

Building strong and authoritative backlinks is the primary method of gaining higher search engine rankings.

Building an authoritative backlink profile takes a lot of good quality content, plenty of patience and more time than you think. At the same time, it’s incredibly important.

Backlinks are a vital part of any SEO strategy. They act as big ranking signals and they have traffic benefits as well. This is especially true for high-volume keywords. By building authoritative links, you stand to give you (or your client’s site) a larger boost in traffic and domain/page authority than pretty much any other SEO tactic.

Here are 4 Different Strategies that will help you build a Net of quality back-links:

1 - Good Looking Infographics ​

Infographics are immensely popular. People respond to information published in this format because it can make even complex data easy to understand. They’re entertaining, snackable content, and they get shared on social media in huge numbers. You can generate backlinks by publishing your infographic on your website along with a supporting article. Include an embed code so that people can easily share your infographic on their websites. This gives you an instant attribution and backlink.

2 - Building Connections (Link for Link)

You can generate a lot of quality backlinks by finding relevant content on other sites, linking to it, and then reaching out to the publisher to let them know. You can thank them for the content and tell them that you enjoyed it so much, you linked to it on your site. Don’t ask for a backlink in return. Approaching this as a quid pro quo won’t get you very far. Instead, use this as a way to build a relationship and just make them aware of your website.

3 - Answer Questions on Q&A websites

Sites like Quora allow people to ask questions and solicit answers. You can build backlinks by providing accurate, thorough answers to any questions that are relevant to your industry or subject and then include a link to get more information (to your website, of course)

4 - Remove & Clear Bad/Broken Links

Content on the internet disappears frequently. Companies can go out of business and take down their sites. Blogs are abandoned. Content is retired. When this happens, any website that’s linking to it will end up with a broken link that goes nowhere. Site owners don’t like this because it’s a drag on the user experience.

You can alleviate this problem for them by recreating the content they were linking to on your own website and then providing them a new URL to replace the broken link. If you contact all of the sites that were linking to the original content, you’ll instantly get backlinks from them.

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