The Seattle Truth Network is pursuing a citizens’ campaign for truth in governance. Depending on their objective, we created a user-friendly and functional website for them. We focused on assisting organisations in achieving the realization of their goal online, so that they could make meaningful connections with consumers and expand their effect by creating a website with content that expresses their vision and propels them along this road. We prioritized addressing particular issues and initiating a dialogue among readers. Also, to make their content more digestible, we added white space to their web pages, which makes them more visually appealing, reduces distractions, and highlights key information. The website strikes the ideal mix between content and white space.The Embtel creative team effectively conveys its mission through the use of original photos and videos.