The client wanted a Shopify website that would serve as a platform for users to purchase products online. The Embtel team designed and developed a website that would provide clear pathways for customers to find products. We used high-quality product images with clear pricing and persuasive calls-to-action for the products. We focused on developing descriptive product descriptions that would build client confidence in the product they wish to buy. A pop-up enables the company to capture data of first-time users and improve customer loyalty. Also, the blog of the Shopify website gives the brand more personality.