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PPC stands for pay per click. If you’ve ever searched for anything on Google or Bing, you will have noticed the ads at the top of the search engine vying for your attention; in fact, you may have clicked on one or two of them yourself. Those are pay per click marketing ads and they are driving results for the businesses that have chosen that category of marketing.
Firstly, you undertake keyword research to ensure you have the kinds of keywords that people are searching for on Google and that those keywords are relative to your business. You can then set up a marketing campaign targeted at people using those search terms. Some of the keywords are highly competitive, so expect to pay a different rate per keyword. You can specify how much you want to pay for which keywords, but a lower bid will result in a lower ad position. You specify a total budget and once your ad goes live it will be amongst the ads at the top of the Google page for the search term being used. You only pay once someone clicks on your ad.
If PPC marketing guaranteed results, everyone would use it. That is where your research comes into play. PPC marketing is a very finely-honed art and can take a long time to master. Our team can help create some estimates in regards to impressions, clicks, and conversions or do a free audit of your current campaign.
Yes, they are. Our team uses a mix of leads and sales tracking technology to gather the information everyone needs. From there, we will optimize your campaign based on that data. We can break down the monthly reports in terms of impressions, clicks, cost, click through rate, and most importantly conversions. If you need further analysis, your PPC analyst will be happy to pull any numbers.
You are most welcomed to schedule an initial consultation with our team or request a free PPC audit. Simply give us a call at 201-448-9010 or send an email to [email protected]