Pay Per Click Marketing

Welcome to the world of PPC advertising. Through our years of experience and knowledge, we design simple solutions for our clients that are not only performance-driven but also creative. As you read this, our clients are experiencing kickass digital campaigns!

What We Do

Pay-Per-Click

Pay per click marketing (PPC) will allow you to highlight your business, which will increase the number of interested visitors to your site, effectively cutting down the amount of time it takes them to convert.

When it comes to driving traffic to your site and developing a muscular brand image, SEO (search engine optimization) and PPC works in a set of powerful combinations to achieve this task avoiding any one of these will not result in a promising business strategy. 

 

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How do we work

What Is Pay-Per-Click Advertising And How Does It Function?

Improve Your eCommerce Marketing With an Improved Pay per Click Program

According to a Hanapin Marketing report, ​79% of marketers​ find PPC ads beneficial for their businesses. Consequently, ca. 62% of industry players​ plan to increase their PPC ads budgets in the future to draw in new customers looking for their services.

According to Social Media Today, in 2017 alone, over 7 million advertisers spent more than $10 billion on pay-per-click ads. PPC (pay-per-click) has become a most commonly used internet marketing technique for boosting ROI (return on investment), but what precisely is PPC and does it also have the ability to elevate SEO (search-engine optimization) and social-media marketing, among much more?

Our expert PPC consultants explain what the paid search advertising process is and the factors involved in the management of a successful campaign. Without this knowledge you are unlikely to realize the full benefits of PPC advertising. Learn all about PPC marketing, how it differs from other advertising channels and how an experienced PPC agency can help your campaign to succeed.

SEO Or PPC

What Strategy Should You Use For Your Brand?

To determine whether PPC, organic search or a combination of these digital marketing strategies are fitting as an approach for your business, you need to understand your target demographics. This is vital to analyze their online activities. The geographic location plays a pivotal role in strategic moves for digital marketing campaigns. This needs to be understood in such a way that the ideal market where you wish to promote your product and service must be predefined. Better to be in complete sync of demand so you can supply in the right area through your PPC campaign.

Search Engine Optimization

Search engine optimization is a successful way of increasing organic traffic, enhancing brand recognition, establishing online credibility and establishing client confidence. On the other hand, many SEO companies claim that it takes at least four to six months before you can start seeing results with your SEO campaign. A study from Ahrefs that examined the top 10 search results found that only 5.7 % of web pages rank in their data a year after publication. Realistic fact about the study explains that, even these top-performing web pages took two to six months to rank in the top 10. SEO takes time to give the desired outcomes for any website, most used search engines like Google have their own set of rules to follow to make any website visible on the top pages, so yes it takes time. It may be the case that many marketers relying overly much on organic search may find they fail to reach their marketing goals by the deadline they have set. If you are in search of an internet advertising model that offers complete control, flexibility, and promises results immediately, PPC promotional marketing is your ideal alternative.

Pay-Per-Click (PPC)

Over the years, pay-per-click (PPC) advertising has proven itself as one of the most cost-efficient approaches for marketing. PPC allows for businesses to take charge of their advertising expenditure and shows their products and offerings in a clear, concise and focused manner to a desired audience. Pay per click marketing (PPC) will allow you to highlight your business, which will increase the number of interested visitors to your site, effectively cutting down the amount of time it takes them to convert. When it comes to driving traffic to your site and developing a muscular brand image, SEO (search engine optimization) and PPC works in a set of powerful combinations to achieve this task avoiding any one of these will not result in a promising business strategy. However, if you need to get noticed quickly for a special promotion or an event, PPC is probably the best option.

Creating You A High-Performing Shopify Store.

Some common challenges faced by PPC campaigns without expertise

PPC ad campaigns require expertise in various ways to achieve the best results. Most without prior experience face challenges such as 

home remodeling leads

why choose us

Leverage Pay-Per-Click Marketing For Your Business Growth

Embtel Solutions is among the renowned leaders in pay-per-click agency . We help our clients connect their online marketing initiatives to tangible and successful results by building and passing qualified traffic to their websites via professionally managed pay-per-click (PPC) campaigns.

For a decade, our pay per click marketing firm has had mastery of the important matters of PPC, can explain the lifecycle to you, and can implement our proven steps in improving your business. Whether you are undecided on what pay per click advertising management is best for your company, we can help in the understanding of the concept completely, just connect with our expert team of ppc campaign managers and they will assist the complete road map of the services you will need to gain success in your business. 

Learn more about PPC advertising

Why use pay per click advertising to promote your business?Pay per click is a proven method to scale service oriented businesses to achieve their monthly, quarterly and annual targets. It is also a great way to achieve short term targets as well.  

Running a successful pay per click advertising campaign is a great way to build up your Internet marketing business.

TYPES OF ADS

Now that you understand what Paid Search is, the next step is to understand the core differences between each type of PPC ad that you can use for your business. 

Our PPC Agency works closely with your business team to determine which types of ads will bring the most value to you and actually get results.

A custom strategy will be created by mutual agreement before going on board. This will help you realise the targets, investments, and possible ROI on the campaign. 

1. Search Ads

Search advertising is the most widely used form of paid search marketing campaigns. Search ads are displayed to web users already searching for a topic related to the offered product or service on the search engines. For some businesses, pay per click advertising is the most effective means of implementing a short term sales drive or launching a one time promotion. 

Due to the specific targeting capabilities, pay per click advertising is an effective means of generating long-term sales leads from new customers.

2. Social Ads

Paid social media marketing is the fastest growing form of pay per click advertising services.Unlike early days social media has changed it has devised the paid add methods to reach the vast users which is helpful for all types of business and services.

 These ads usually appear on social media platforms, including Facebook, Twitter, Instagram, YouTube and LinkedIn.

Social media advertising is suitable for brands that already have an active social media presence and customers with highly-targeted needs. Social media advertising is useful for reaching these people by serving up advertisements to them on their social media.

3. Display Ads

Display advertising is excellent in that it is capable of reaching more than 90% of Internet users. This includes ads that appear on Google’s partner websites that target people visiting those who have been on industry-specific websites. Display advertising is extremely beneficial for businesses that have a lengthy sales cycle, or which deal in luxury goods.

Our Pay per click advertising agency would recommend that you take advantage of this type of advertising to benefit from a unique advertising medium. Also, you can maximize your attention with high-quality pictures or texts in such an ad.

4. Remarketing Ads

Emarketing has been demonstrated to be an effective method of reaching high-converting customers and driving volume in the revenue stream. Remarketing ads remind people who have already visited one of your webpages to return for another visit, where they are compelled to convert. Unlike conventional online advertising, search engine marketing is relatively cheap because there is considerably less competition and highly targeted customer segments.

Our search engine marketing company uses smart search engine marketing formats and extensions to produce significant results with our search engine marketing campaign.

5. Local Services Ads

Local advertising of this sort is based on a pay per lead formula. This means that you don’t have to pay for clicks if they do not translate into leads. Local services advertising is only relevant to a small number of businesses including HVAC (heating and air conditioning) companies, electricians, plumbers and locksmiths.

 We partner with local businesses to help increase their visibility to prospective customers.

6. In-Stream Ads

In-stream ads are what is sometimes referred to as YouTube ads. This is a form of pay-per-click Advertising which appears on YouTube’s search results and YouTube videos. It also runs on the YouTube available display network. YouTube ads allow your company to establish its brand in a powerful way. Recently, Facebook has launched in-stream ads, which enables businesses with the opportunity to display their advertisements during great commercial breaks and optimal slots within videos.

7. Google Shopping Ads

Google Shopping ads are good to use if a business has a large number of products. These PPC ads appear in a panel at the top or side of the Google search results page, and allows for prospects to view the items and their costs on Google SERP before they reach any website page. If you pay for every click, and convert your visitors to customers, then your return on investment will improve, because your potential customers will see ads for your product before they are ready to buy. Google Shopping is recommended for eCommerce businesses by our PPC agency if they want to reach customers with clear buying intentions.

8. Amazon PPC Ads

Amazon advertising has become a popular advertising channel when it comes to capturing traffic. Amazon PPC allows Amazon sellers to place sponsored ads in key locations throughout the platform. These ads are designed to generate brand awareness, multiply sales and attract more shoppers to your product listings.As an Internet marketing company, Embtel Solutions guides small and medium businesses to connect with their target audience in the right place at the right time.

9. Gmail Sponsored Promotions (GSP)

Promotion opportunities within Gmail have proven to be an effective method of generating direct response leads. The GSP allows you to mail interested prospects right in their email inbox. Unlike YouTube ads, Google Sponsored links have the capacity to turn traffic into interested leads thanks to their “click-to-call” functionality that gives the consumer the ability to make immediate connections with businesses at any stage of your sales funnel.

Our PPC agency sets up your GSP so that you can target your audience more precisely and obtain clicks of the highest quality.

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Manage Your PPC Services with Efficient Strategic Thinking for Your Online Business

The competition on Internet is Alarming

In today’s age of digital marketing, websites are replacing each other at a quite alarming speed. From small companies to medium-sized businesses to entrepreneurs, everyone is on the internet figuring out how to market their business and conceptualizing all possible marketing strategies. Higher marketing opportunities, however, come with greater challenges. Despite widespread awareness of online marketing channels and access to advertising tools, many businesses continue to get lost in the shuffle when it comes to attracting traffic online. As a result, market providers are facing an uphill battle, not making much progress when it comes to utilizing the internet as a viable marketing tool.

Major Challenges Online Companies Face:

Even now, social media marketing is an obstacle which many businesses have trouble overcoming. Before, social media platforms permitted businesses to reach millions of potential clients for free. In recent years, social media platforms have established advertising regulations requiring marketers to pay more to place their ads in front of potential consumers. This becomes a challenge because smaller marketers do not have the resources, capital, or capabilities to launch and run PPC ads and social media campaigns. Besides web development and social media marketing, search engine optimization is another critical component for higher brand visibility. While SEO can be effective, however, it always takes time, effort, and it requires a surprisingly high degree of capital input before you begin getting meaningful results. PPC advertising gives you fast results while allowing you to maintain full control of your paid search marketing efforts. With a targeted PPC campaign, you will see positive business outcomes, including increased traffic and leads, improved brand awareness and boosted sales.

PPC Pricing Packages

Pricing plan

Starter

$250 per month
  • Ad Network :- 1
  • No. of Keywords:- 120
  • Text Ads
  • 1 Banner Ads
  • 10 No. of Adgroups
  • GEO Targeting Setup
  • Setup Conversion Code
  • Upto 3 Ad Copy Creation
  • Campaign Management
  • Competitor analysis
  • Ad copy Management
  • Budget Management
  • Competitor analysis
  • Keyword Management
  • Landing page consultation
  • Bid Optimization
  • Analytics Setup
  • Google Analytics Setup:- Basic
  • Traffic Statistics Analysis
  • ROI Management
  • Goal Conversions Code Implement
  • Reports and Support
  • Keyword Reports
  • Traffic Reports
  • Conversion Report
  • E-Mail Support
  • Skype/Phone Support
  • Pricing Plans
  • Monthly Price Minimum $250 or or 12% of Monthly Spending whichever is high
  • Adbudget:- Upto $2000/month

Business

$450 per month
  • Ad Network :- 2
  • No. of Keywords:- 250
  • Text Ads
  • 3 Banner Ads
  • 20 No. of Adgroups
  • GEO Targeting Setup
  • Setup Conversion Code
  • Upto 4 Ad Copy Creation
  • Campaign Management
  • Competitor analysis
  • Ad copy Management
  • Budget Management
  • Competitor analysis
  • Keyword Management
  • Landing page consultation
  • CTR Analysis
  • Bid Optimization
  • Analytics Setup
  • Google Analytics Setup:- Basic
  • Traffic Statistics Analysis
  • ROI Management
  • Goal Conversions Code Implement
  • Reports and Support
  • Keyword Reports
  • Traffic Reports
  • Conversion Report
  • E-Mail Support
  • Skype/Phone Support
  • Pricing Plans
  • Minimum $450 or 10% of Monthly Spending whichever is high
  • Adbudget:- $2000-$6000/month

Advanced

$700 per month
  • Ad Network :- All
  • No. of Keywords:- 500
  • Text Ads
  • 5 Banner Ads
  • 50 No. of Adgroups
  • GEO Targeting Setup
  • Setup Conversion Code
  • Upto 6 Ad Copy Creation
  • Campaign Management
  • Competitor analysis
  • Ad copy Management
  • Budget Management
  • Competitor analysis
  • Keyword Management
  • Landing page consultation
  • Landing Page Design
  • CTR Analysis
  • A/B Testing
  • Bid Optimization
  • Analytics Setup
  • Google Analytics Setup:- Advanced
  • Traffic Statistics Analysis
  • ROI Management
  • Goal Conversions Code Implement
  • Reports and Support
  • Keyword Reports
  • Traffic Reports
  • Conversion Report
  • E-Mail Support
  • Skype/Phone Support
  • Pricing Plans
  • Minimum $700 or 9% of Monthly Spending whichever is high
  • Adbudget:- $6500 and Above per month

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FAQs

PPC FAQs

We will create a PPC marketing campaign after discussion and understanding the needs of your business. 

Each business has a specific niche and related keywords to it, which are on a daily basis getting searched by a large number of search engine users. 

The right way to reach them is through PPc ads. Everytime anyone searches for something that your business has to offer, your ad will appear and will engage with the audience on search engines like Google , binge and Social media platforms.

 The ppc campaign ads are only subject to charge if a user who comes across it decides to click on the featured ad and lands on a landing page, so it becomes profitable for all businesses. 

Yes, with PPC ads you can target specific geographical locations to reach out to a specific customer base. 

We will run your ad campaign only into the specific area which you have decided to target, this will generate filtered leads and concentrated engagement from your chosen geographical area. 

Some other options which are also preferable are Demographics and PPC affinity. 

 Yes, both the platforms allow the facility to run ads to promote your business and service with the vast majority of users. 

But there is a big difference in terms of functionality and CTR. Google being a search engine offers a much higher CTR than facebook. 

The reason why Facebook has low CTR comparatively is because its top priority is to be a social media platform where people interact with each other and higher CTR will display more and more ads which can irritate the social media users. 

Our marketing team is equipped with all the necessary tools and training to run a success bearing ppc ad campaign on numerous platforms cuh as Facebook Ads, Google Adword, MicroSoft advertising, Yahoo ads, Yandex, Binge, Niaidu, Clickbank etc. 

All of these platforms are not necessarily mandatory for a specific business type. We will devise a marketing strategy to complete understanding of your goals based on various factors and then will choose the ad campaign and platform which will be best suitable according to your business needs. 

Landing page serves a very important motive in a ppc ad campaign. The landing page is the ultimate location where the users will land after clicking a certain ppc ad. 

A landing page now will be responsible to convert this regular user into a convertible customer. 

This is achievable only through a very precise, to the point and attractive landing page which makes the clear understanding of the service which led the visitor click the PPC ad. 

Conclusively, the landing pages are extremely important while running a PPC ad campaign. 

Though there are a number of websites as search engines but the most preferable, famous and result oriented ones are Google , Binge, Yahoo. 

These search engine websites are in widespread use by the common user and business and service oriented campaigns of numerous types along with PPC ads. 

The PPC ad campaign is created for all kinds of time targets and specific goals, we will provide you with all the details of short term plans, long run plans you can expect from a specific PPC ad. 

A complete transparency will be maintained with your business team and our PPC campaign manager. We will assist you with complete 24/7 support. 

This will keep you on track with the expected results and time frame in which all this will be achieved. 

Connect with our team today and let’s discuss the successful blueprint of the PPC ad campaign for your business. 

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