NECESSITY OF ONPAGE AND OFF-PAGE SEO

Published January 17, 2021

Reading Time 6

Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites to make them search engine friendly, thus getting higher positions in search results

There are two ways of optimization:

WHAT IS CITATION?

Citations are publications of your core business data on the Internet. They influence consumer discovery and local search engine rankings. Accurate citations positively impact rankings, reputation, and revenue, whereas inaccurate citations detract from these assets. Due to the high stakes of these assets, active location data management is a necessity for all local businesses, and you can choose from manual, semi-automated, and automated solutions for your business. (image)

A local citation is any online mention of the name, address, and phone number of a local business. Citations can occur on local business directories, on websites, apps, and social platforms. Citations help Internet users to discover local businesses and can also impact local search engine rankings.

If you are involved in the business over the internet, you must have heard the word citations. It helps the businesses by providing a name, address, phone number, zip or postal code, and web address – keep in mind that not all items need to be included and the items can appear in any given order for the item to be considered a citation.

IMPORTANCE OF CITATION:​

A robust, accurate citation set on major platforms.

Citation is very useful for online users to identify the local business. Citation applies to different platforms like websites, social media platforms, etc. Its impact is also noticed on search engine ranking.

WEEKLY INCOME OF MARKETERS IN FOUR FIGURES JUST BY PROVIDING THIS SERVICE ​

The purpose of this blog is to provide awareness about the local citation and its financial benefits for online users. A local citation is important for business vice versa for online users.

Marketers can grow their businesses up to the next level by including citation building in their services.

DIFFERENT KINDS OF LOCAL CITATIONS: ​

Major Local Business Data Platforms- Local marketers can create citations on a variety of important local business data platforms that exist to publish this type of data on platforms such as Google My Business and Infogroup. Prime local business listings can also be built on popular social sites like Facebook and Yelp.

The Wider Web- Supplementary citations can either be generated or produced on a variety of publications, including blogs, news sites, apps, maps, and more.

Geo/Industry-Specific Platforms- Local business listings on the major local business data platforms, that serves all industries. Examples of these platforms would include chamber of commerce websites or the websites of professional associations and guilds.

RECOGNIZE BAD CITATION AND FIX IT:​

If local citation consists of inconsistency in name, address, phone number (NAP), it is termed bad/incorrect citation. E.g. a citation contains an incorrect name, address, and phone number then it will be recognized as a bad citation. The bad citation has an adverse impact on local search ranking.

The ultimate goal is to have a nice, uniform citation fleet across all directories that hold information about a particular business.

For example, one wrong phone number or a slightly incorrect business name can be harmful to an establishment and negatively impact the local search rankings. The ultimate goal is to have a nice, uniform citation fleet across all directories that hold information about a particular business.

Maybe the business has moved to a new address but some citations are still pointing towards the old place – that’s a big No-Not .

The spreadsheet helps in fixing bad citations manually. The bad citation cleaning process starts by identifying variations of business you are looking for whether good or bad. Start reviewing the citations and note down any inconsistent NAP into the spreadsheet, repeat this process until you review every citation that you can find about a particular business.

PRICING YOUR CITATION SERVICE:​

The price of local citation not only depends on one factor, but various factors may have an impact on the pricing. Pricing includes the volume of the business, efforts needed to scale up the business, and the resources required for it. Pricing of local citation can be categories as basic, premium depending on the task volume. When fixing bad citations, your price should be much higher, since that’s a chore that will require you to get your hands dirty to turn a profit.

OUTSOURCE CITATION BUILDING:​

We must outsource services to those professional organizations where their pricing is reasonable and offer more services for the growth and promotion of local business. Some prestigious organizations are known for their services such as (Fiverr, SEOCLerks, and Freelancer) have mostly cheap listings while Upwork is more of a premium freelancing directory.

PACKAGES FOR CITATION BUILDING :​

You can always make extra bucks by offering citation creation services as an upsell. But the real money comes from creating attractive packages that you can intermediate for a high-profit margin with little to no work.

With this in mind, we’ve three local citation packages that will allow you to maintain a comfortable profit margin with minimum work. This pricing scheme is widely used across the US:

MARKETING OF CITATION BUILDING SERVICES: ​

When you are confident with local citations, start putting the service all over your communication channels. Modify all your online listings to reflect that you’re a local citation expert (Facebook, GMB listing, LinkedIn, etc.). You can find an email sequence specifically designed for local citation building inside the members’ area.

Offering local citation building services will not make you a millionaire, but it will provide you with a consistent income with minimum effort. With a little bit of work, you will be able to bank a four-figure income just by working a few hours a month.

If you are very busy and interested in using SEO Services to achieve  your business’s goals, don’t hesitate to contact us! Our dedicated team of Internet marketers is more than happy to assist you with SEO management Services, as well as all other aspects of your digital marketing efforts.

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