How to Increase Social Media Followers (Without Creating Content)
What’s your social media follower count?
Whether you like it or not, people do look at your numbers.
Other users consider your numbers when deciding whether they should follow you or not.
Influencers look at your numbers to determine if you’re worth partnering with.
You probably look at your numbers to determine whether you’re succeeding as a brand.
Even though a high number isn’t necessarily reflective of the quality of your brand or content, your numbers do matter.
So how do you grow your following?
It’s the million-dollar question that everyone wants the answer to. So I’m going to answer it today.
Why is it so hard to build followers on social media?
There’s usually one big piece of advice that most marketers will give when someone asks, “How do I get more social media followers?”
It’s this: Produce more content.
While content is a great way to grow your influence on social media, it’s not a perfect strategy.
Social audiences can be fickle when it comes to content. If you’re not posting exactly what they want, they probably won’t engage with you.
You need to grow your social following in a way that says, “Hey, we’re trustworthy and reliable.”
But that doesn’t mean relying solely on organic traffic.
Here’s how to build up an authentic social media following using strategies that actually work.
1. Make your brand follow-worthy
2. Follow other brands, influencers, and users
3. Retweet or share another brand’s content
4. Cross-post your social content
5. Get involved in social communities
6. Start answering common questions
7. Utilize paid ads
8. Track your social traffic
9. Be amazing outside of social media
You’ve probably noticed that a lot of these tips aren’t for instant growth.
While there are ways to grow your brand by hundreds of followers a day, there’s value in the slow burn.
When you take time to build up your brand by leveraging influencers, sharing content that matters, and focusing on your own brand’s message, you get authentic followers.
This means that people are in it for the long haul.
It means that your followers will eventually convert.
You didn’t use sneaky “tricks” or tactics to get them to follow you. You just had a really great brand.
I’ll take a great brand with 1,000 converting followers over one with a million half-hearted followers any day.
Reference link: Neil Patel’s Blog about social media follower increase