Generation Z is really on its way to becoming one of the world’s prominent purchasing power, which brings us marketers to one query; how can we appeal to them online?
Generation Z — people born between the years of 1995 to 2015 — have been digital natives their lives. However, there are exceptions — kids born in poverty and those who grew up in an info controlled environment. The general idea when speaking about Gen Z however is that it’s the first generation born into a world where the internet is an essential part of life.
Today, in 2019, those belonging to Gen Z are all between the ages of 4 and 24. To put it differently, the oldest of the lot has grown a purchasing power to be reckoned with because it is presently graduating from college and entering the workforce. For brands that target kids and teens, as well as households to some extent, Gen Z forms part of the purchasing force. According to AdAge, people in Gen Z already charge at least $50 billion in spending power, and by 2020 they will compose the largest block of customers on the planet.
Recently, WP Engine did a study on Gen Z. The report, partially published on AdAge, concluded that Gen Z influenced as much as 93% of a family expense.
The study also reached some other fascinating decisions. One is that 40% of Gen Z respondents said they would stop visiting a page if they didn’t anticipate exactly what they needed, enjoyed, or desired. Amazon began this trend by indicating what products you might like, given your surfing history, but Gen Z is taking this to a completely different degree of artificial intelligence (AI). 38 % of participants shared that they’d forgo privacy in exchange for a personalized experience.
And if you think the 12 seconds millennials take to make up their minds in a site, or program, is short, Gen Z will give you just seven seconds!
What’s also interesting to notice is that 47% of Gen Z believes that websites will grow more individual and begin displaying feelings. While this might not be possible in the sense that sites, at very best, are AI-fueled robots, so it is important to be aware that the generation is looking for an emotional experience.
While it might seem contradictory, this creation moderately cares the most about the human experience. 69% prefer to purchase from socially conscious businesses. And while big corporations might have become the ones with the power in the past, which can change. The internet sphere has made it feasible for the world to become more entrepreneurial, using as many as 64% of Gen Z likely to begin a business. It’s like going back to the days of unchartered land and brand new lands to detect. But unlike in the past, individuals are no longer heading west — they are going online.
If you are a business operator, what Gen Z thinks about shopping online is something which you should consider. After all, they’re about to dominate the purchasing force. Thus, what’s the lesson you need to learn?
First, the attention span of Gen Z is very short, and you want to convince them seven seconds or not to utilize your website. Second, you will need a web site. Not only an program, preferably one that can deliver a psychological experience and predict exactly what the customer needs. Thereby personalizing the adventure. Third, you start thinking about becoming conscious in your business transactions. Last, you also need to consider that many of people in Gen Z will go to become entrepreneurs, and thus opening doors for those who appeal to business owners.