In the digital world, your website is often the first point of contact with prospects. It’s far more than just a fancy online pamphlet; it’s a live piece of machinery that can shepherd your business to grow, increase your customer loyalty and design unique customer experiences.
How, then, do you make sure that your website does not become just another pretty face but instead becomes a powerful magnet that will attract and capture site visitors?
There are countless ways to make an interesting and effective website in modern web development. Here are some essential strategies.
- Responsive Design – A necessity
Ever accessed a website on your phone that was clearly crafted for the desktop—Zoom! Scroll! Forever! Frustrating, isn’t it? This is where responsive design enters the picture Responsive design guarantees that your website adjusts to fit the screen of any device, leaving your content clearly legible wherever the user accesses it, be it on desktop, tablet, iPhone, Android or the like. This is not a nice to have feature anymore but a must have, considering that mobile traffic is growing “upside down”.
Ever thought Why is it so important to have a responsive design?- Due to the emphasis Google is putting on mobile-first indexing. A responsive website will appear in search results ahead of ones which are not responsive (behaving exactly how you would expect to).
- User Experience ( UX ) Design: How To Delight Your Website Visitors
UX is simply about knowing your demographic of users & designing a site that ultimately satisfies their needs. This also branches out to easy navigation, visible CTAs, quick load times and digestible content. An optimized UX will not just keep visitors engaged, but will also convert them into customers.
Example: Let’s take an example of an e-commerce site. Going through the checkout process as easily as possible and few different checkout steps and possibility to pay at once can drastically improve UX and lower cart abandonment rates.
- Content is King: Provide Value
The content will be the king to run any website successfully. Be it blog, video, infographic, or an interactive tool, your content should add value to your audience, speak to their pain points, and position your brand as an expert in your space.
Fact: Sites with blogs receive 55% more web traffic than those without a blog.
- SEO Optimization: Get Found
Why create an awesome website if no one can find it? Optimizing your work for search engines is an important aspect of professional work. i.e KW Research, On-page SEO, Link Building, and Technical SEO.
What are some fast SEO wins?
Optimise your title tags and meta descriptions, make descriptive use of image alt text and make sure your site is mobile friendly.
- Security over Everything: Keep Your Assets Safe
With the surging cyber threats, you cannot take a risk over the security of your website. Installing SSL certificates, choosing strong passwords, updating software and frequently backing up your site are some of the basic levels of protection for your own and your visitors’ data.
What Can a Website Development Agency do?
It can be intimidating trying to make sense of modern web development. This is where a professional web development agency like Embtel Solutions with over a decade of experience, can help. We provide various web development services that can assist you in making an attractive and efficient website:
- Custom Web Development: Develop a website that is unique to your business.
- Responsive Design: Having a good looking website on any platform!
- UX Best practice: Design that works A user friendly design.
- Search Engine Optimization: Increasing website visibility in search results.
- “Security Solutions”: Keeping your site safe
Picking the right web development companies can mean all the difference in the world when it comes to your online success. A professional team can bring skills and knowledge to make not just beautiful, but also functional, secure and success-optimised website.
Verdict: Go for Embtel Solutions
Ready to take your online presence to the next level? Get complete web development services from Embtel Solutions to build a website that is not only engaging and effective but also secure. From unique design to SEO to everything else. Get in touch today to learn how how we can make your digital dreams a reality and make a difference on your bottom line.
