Provide a valuable resource by using effective email marketing campaigns.
Is your business utilizing the most effective digital marketing strategy?
If you have not started an email marketing campaign for your organization, please do not miss the chance to connect with your prospective customers and increase your profits.
A digital marketing agency like Embtel Solutions can structure an email campaign that is tailored around your business objectives completely.
Have you considered running an e-mail marketing campaign?
Marketers can see a considerable return on their investment in email marketing, including the benefits listed above and many more. If you would like to enjoy a higher ROI (return on investment), improved efficiency, accessibility and an increase in customer loyalty, contact Embtel Solutions and we will walk you through all the ways our email marketing campaigns can help you promote your business or brand.
Embtel Solutions email marketing specialists are knowledgeable about a number of marketing platforms, including MailChimp, Constant Contact, MailShake, Apollo, and more. These benefits can be yours when you work with our company:
Recommended by leading experts
Web based email marketing services
Email campaigns tailored to your needs
We will set up and manage a campaign specially tailored to your targeted needs through targeted email campaigns. We can tailor a program to meet your needs. We may deliver one-off promotional emails, automated RSS-to-email feeds to keep your potential customers updated, or a complex, event triggered follow up system to ensure that your leads follow a defined process.
Unique template designs made by our graphic artists
Our graphic designers can design a newsletter template using the best features of professional and conventional designs with colors that represent your company branding and other relevant details. It can be adapted to work on any mobile or desktop device.
Promotions and special offers
We tailor the content of each of your newsletters to appeal to your target audience. Each issue is personalized to reflect what your subscribers like hearing about and offers them information specifically about what they want to buy.
A comprehensive range of digital marketing services
Including website optimization, search engine optimization, email marketing, blog management and social media management. Our objective is to deliver relevant traffic to the website so you receive the maximum conversion for your online investment.
While direct mail marketing is an effective sales strategy, many businesses overlook the ability to track results. The way we address this with our clients who use direct mail is:
Providing clients with documented reports:
We will set up an e-mail campaign designed to suit your requirements, we will oversee it and provide in-depth reports on its effectiveness. For example open rates, generated traffic to your site and how many sales leads the campaign generated. With such valuable consumer demographic data, it is easy to confirm that your campaign is generating profits in excess of the reasonable costs involved.
Accessing Google Analytics reports:
You can check your Google Analytics dashboard anytime you want to see the results from your email campaign. We will be able to draw more conclusions about the site traffic by integrating the email campaign with Google Analytics.
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We would like to discuss with you how we can assist you with an email marketing campaign.
The advantages of Email Marketing
According to a study, customers spend 83 percent more on a brand they have received from an email. Marketers reported receiving $44.25 for every dollar invested in an advertising campaign.
Email marketing is one of the most effective strategies for generating business leads. Email marketing typically has a high return on investment. The benefits of email marketing are innumerable. But we will narrow this list down to the top 7:
1. Customize for Different Audiences
Personalization is a benefit of email marketing that is often overlooked. It is a lot more cost effective to tailor the message to the intended recipient. While there may be additional expenses involved in printing mass quantities of the custom messages, email inherently offers the functionality of designing a different message for every single recipient.
2. Time-Saving and Simple Distribution
The use of email advertising is far less time consuming than other types of marketing. Postage cost is not an issue nor is the need to stick and address labels on each package. The person can communicate with thousands in a short amount of time to a broad group or segment based upon certain variables.
3. Test Your Emails for Better Performance
The sender can experiment with different styles of messaging. You can send different versions of an email message that way. The sender can also test different formats or versions of a message, using split testing to note which approach is most effective at grabbing and holding the interest of recipients.
4. Email Marketing is Cost Effective
Marketing emails are much more cost-effective than other marketing methods. A research reveals that online email marketing can be up to 20 times more cost-effective than other forms of advertising. With a minimal budget, marketers can send a personalized message to a considerably larger number of individuals than with other marketing means.
5. Builds Customer Loyalty, Profits and Brand Equity
Customer loyalty occurs when the customer has frequent contact with the brand. There is a cost for the corporate communications to get to customers. Typically, creating a relationship with the customer costs six to twelve times less than any other type of marketing. Companies can build their brand while maintaining relationships with the customer.
6. Email Tracking and Analytics
Businesses using advertising of this type can count on many tracking opportunities. It should be noted that speed is very important when applying this type of advertising. A business will be able to see results within 48 hours, the click through rates, open rates, and other key metrics.
7. An Email-Based Marketing Program Allows Extensive Market Coverage
Most email subscribers check their inboxes more than six times a day. According to a 2005 Forrester report more than 92% of internet subscribers have at least one email address. Marketers can reach target audiences by sending newsletters via these multiple platforms, including mobile phones and Web-enabled devices.