Promotion or advertising for any product or service done by using Internet/web is called Internet Marketing. It is also known as online marketing or digital marketing.


We have given below details about digital marketing & what is covered in that course.

Section 01 : Marketing v/s Sales
Section 02 : Marketing Mix and 4 Ps
Section 03 : What is Digital Marketing
Section 04 : Inbound vs Outbound Marketing
Section 05 : Content Marketing
Section 06 : Understanding Traffic
Section 07 : Understanding Leads Section 08 : Strategic Flow for Marketing Activities

Buying a Domain
Website Language & Technology
Core Objective of Website and Flow
One Page Website
Strategic Design of Home Page
Strategic Design of Products & Services Page
Strategic Design of Pricing Page
Portfolio, Gallery and Contact Us Page
Call to Action (Real Engagement Happens)
Designing Other Pages
SEO Overview
Google Analytics Tracking Code
Website Auditing
Designing WordPress Website

Facebook Marketing Fundamentals
Facebook Ad Campaigns
Facebook Advance Strategies

Google Adwords Basics
Google Adwords Intermediate
Google Adwords Advance Level

Email Marketing – Content Writing
Email Marketing Advance Level

LinkedIN – The hub of B2B Networking
Creating LinkedIN Account
Updating Contact Information and Links
Designing Profile and Summary
Managing Connections
Advance Searching
Who Viewed Your Profile
Endorsements – Publishing and Receiving
Creating LinkedIN Company Page
Updating Products and Services
Creating Showcase Pages
Engaging with Updates
Running Paid Campaigns
Recruitment through LinkedIN
LinkedIN Groups
LinkedIN Mobile App

Web Analytics
Integrating with Website
Measurement Metrics
Accounts and Profiles
Analytics Reporting
Sorting, Filter and Time Chart
Audience Segmentation
Traffic and Behaviour Reports
ReMarketing Audiences
Goals and Conversion Reports
Developing Intelligence Report
Google Webmaster Tool
Setting up Tool for SEO
Adding and Managing Assets
Integrating WebMaster Tool
Site Map and Site Links
Search Traffic and Links
Google Indexing
Managing Crawl Errors
Managing Security Issues

Understanding SEO
SEO Keyword Planning
Meta Tags and Meta Description
Website Content Optimization
Back Link Strategies
Internal and External Links
Optimizing Site Structure
Keywords in Blog and Articles
On Page SEO
Off Page SEO
Local SEO
Mobile SEO
eCommerce SEO
Optimizing with Google Algorithms
Using WebMaster Tool
Measuring SEO Effectiveness

Understanding Affiliate Marketing
Sources to Make Money Online
Selecting Affiliate Program
Applying for an Affiliate
Building Assets for Affiliate Promotion
Payments and Payouts
CPC, CPA, CPI and other metrics
Getting Most Conversions
Day to Day Work Scheduling
Managing Affiliate Accounts
Google AdSense Account Setup
Placing Ads on Website
Placing Ads on Blogs
YouTube Video Monetization
Allowing and Blocking Ads
Performance Metrics
AdSense Administration

Section 01 : Registering Google Certification Program (Free)
Section 02 :Training for Google Adwords Certification
Section 03 : Training for Google Analytics Certification
Section 04 : Training for Google Video Advertising Certification
Section 05 : Sample Test Papers for Google Certification Examination
Section 06 : Online Exam for Certified Digital Marketer from
Exams are in MCQ Format.

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