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Chennai Kings

Chennai Kings is a South-Indian Restaurant chain in the United States with their 3 outlets in San Francisco, Mountain View & San Jose

About the Project

Chennai Kings was expanding their fleet and providing South Indian Cuisine and much more throughout the San Francisco with their Weekly Offer 0f Free Dosa (San Jose Branch), Karaoke Night & much more

Our brief was to introduce Chennai Kings on social media to increase awareness about the restaurant chain.

The Plan

  • To Set Up Accounts on Different Social Media Platforms i.e. Instagram, Facebook & Google My Business
  • Setup the Business Account > Instagram Highlights
  • Design a dynamic Feed layout that would reflect different products, services, and locations.
  • Optimize feed regularly.
  • Created social media calendar to post accordingly.

The Challenge

  • Chennai Kings was earlier doing it social media by its own so it’s presence was not creating impact on users.
  • With no control of their website or marketing, they were advertising blindly and receiving an extremely high cost per lead.


We were successful in creating a market digitally for Chennai Kings With a unique social media post design concept, engaging content i.e Graphics & Videos.

  • Increased their Facebook Followers & Searches on Google My Business