In: Case Study

Overview: 08th Dec 2020 to 08th Jan 2021

Whatever the industry or geographical location, all small businesses fight for customers. For that reason, it’s so important to find the best ways to generate business leads. In this case, this Double AA Towing Company who was struggling to generate phone calls  for their services

Double AA Towing  got quality calls and generated profits with Embtel Solutions:

  • Total Spent: US$3,208.20
  • Total Calls Generated: 667
  • Calls Longer Than 2 Minutes: 63
  • Total Clicks 1.78K
  • CTR 5.63%
  • Average CPC: $1.80
  • Sample Ad
  • Location: Bay Area.

“If you wait until there is another case study in your industry, you will be too late!.”

About Double AA Towing

Double AA Towing Company is committed to providing each customer with exceptional towing service.

Challenge:

The task of finding new prospects is getting increasingly difficult ever since businesses aren’t communicating that much, letting them know that Towing company exists, and persuading them to use their services was a cumbersome task. In order to get one small job, the local towing company has to compete with 4 other companies.

The core challenges:

  • Low Number of Leads
  • Leads were not converting into customers
  • No Profits

“The only strategy that is guaranteed to fail is not taking risks.”

— Mark Zuckerberg, founder, Facebook

Solution:

Our results-oriented performance results greatly from a well-managed PPC campaign. As opposed to other forms of marketing, we focused on a specific audience of users who are eagerly searching for towing companies in their town and ready to pick the services that will solve their problem. With a controlled marketing budget, we generated fast results and raised brand awareness for getting new leads

Results:

Summarize the key benefits & results

  1. Result 1 (The total spent) – The total spent from the company for this  particular month is the amount of US$1,664.03
  2. Result 2 (CTR stands for click-through rate) – The amount which is being given to the ads for click-through rate is 6.18%
  3. Result 3 (Total calls generated) – The total calls generated and being received by us is 147 and in this generated calls data more than 2minutes of calls were of 21 being received.
  4. Result 4 (Avg CPC) – The average Cost Per Click CPC cost for the company for this month is US$6.42
  5. (NOTE) For this month the ads were being paused from 26th April to 3rd May

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