Case study: Psychic Ram with Embtel Solutions

Author embtel

Published June 4, 2021

Reading Time 3

Overview: 26th March 2021 to 10th May 2021 

Whatever the industry or geographical location, all small businesses fight for customers. For that reason, it’s so important to find the best ways to generate business leads. 

In this case, this Psychic Ram who was struggling to generate Phone Call leads for their services

Psychic Ram  got quality calls and generated profits with Embtel Solutions:

  • Total Spent: US$2,153
  • Total Calls Generated: 77
  • Calls longer than 2 minutes: 23
  • Total Clicks: 542
  • CTR: 3.78%
  • Average CPC: $3.97

About Psychic Ram

About Company – My Indian Astrologer is the best Indian astrologer and spiritual healer in California, for more visit the website…




  • The general public uses the wrong search terms to find out more about astrology
  • A big challenge was promoting it since it had a lot of competitors who were already promoting themselves on the internet.
  • Astrological predictions are held to a higher standard sometimes than other fields
  • People can have unrealistic expectations about what astrologers are capable of

“The only strategy that is guaranteed to fail is not taking risks.”

— Mark Zuckerberg, founder, Facebook


Our results-oriented performance results greatly from a well-managed PPC campaign. As opposed to other forms of marketing, we focused on a specific audience of users who are ready to go and have an interest in going for the respective astrologer. With a controlled marketing budget, we generated fast results and raised brand awareness for getting new leads.


Summarize the key benefits & results

Current Overview: 26th March 2021 to 26th Apr 2021

  • Result 1 (The total spent) – The total spent from the company for this  particular month is the amount of US$2,153
  • Result 2 (CTR stands for click-through rate) – The amount which is being given to the ads for click-through rate is 3.78%
  • Result 3 (Total calls generated) – The total calls generated and being received by us is 77
  • Result 4 (Avg CPC) – The average Cost Per Click CPC cost for the company for this month is US$3.97
  • Calls longer than 2 minutes are 23 calls


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