Social Media Marketing Blueprint Social Media plays a crucial role in connecting people and developing relationships, not only with key influencers and journalists covering your company’s sector, but also provides a great opportunity to establish customer service by gathering input, answering questions and listening to their feedback. Facebook’s more than two billion users make it…
To understand how to increase your localized search visibility and drive highly targeted traffic to your website? Our comprehensive Local SEO Cheat Sheet will talk you through the essential components that are required to lay the foundations of a successful local search strategy. Local SEO is a technique which makes it comfortable for audience in your…
Importance of voice optimization Voice search optimization is the process of optimizing your pages to appear in voice searches. When you optimize for voice search, you optimize for the way people conduct verbal searches. Voice search optimization gives you the chance to have your pages read out loud by a voice search device. Years ago…
If you’re not familiar with the term “micro commitments”, it is a very powerful persuasion technique based on Robert Cialidini’s commitment and consistency principle, which suggests people have a hard-wired desire to be consistent even after the original incentive or motivation is no longer present. Essentially, instead of outright asking your prospect to make one…
Any local SEO strategy needs to have a good GMB (Google My Business) listing as the backbone. It doesn’t matter if you’re creating a location-based strategy for your own business or you’re helping other businesses as a consultant – One of the first things to do is to create and optimize the GMB listing. We…
We promised to give you more tips on how to get more local clients that you can sell all kinds of online services. First of all, you need to know some simple facts. What do all great businesses have in common? They know how to sell. It’s no longer enough to bring a great product…
Great businesses know how to sell. Driving revenue through customers helps your business grow, and is the best way to bring money into your company. Because of this, it’s essential that you know how to close clients when you have the chance. If you’re struggling to close enough clients for your business, you might want…
Facebook really does care about user experience, which is why they focus so strongly on how to balance your news feed with content you want and ads that they need (remember, they are a business!). They do a lot of testing and get real user feedback (rumor has it there about 700 reviewers called Facebook’s…
Local search marketing is all about putting your business on the map in local searches when customers are searching for a business like yours. For a more formal definition, local search marketing is a form of search engine optimization that helps local businesses show up in relevant local searches. Running a business is hard work.…
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