What Is Online Directories In terms of digital marketing, a directory or more specifically a business directory is an online listing of businesses. The listings provide information about specific businesses such as the name, address, contact information, associations, and the services and products offered. These businesses are usually categorized, by location, activity, or size. It is important that your…
A recent Cisco study found that 82 % of all internet traffic will be video by 2021. Why is video replacing the traditional mediums? The answer is extremely simple. Video is the medium that all types of audiences crave. We get goosebumps because the human brain is designed to be impressed by the richness of…
What Is Good Quality Backlinks? Some backlinks are inherently more valuable than others. Followed backlinks from trustworthy, popular, high-authority sites are considered the most desirable backlinks to earn, while backlinks from low-authority, potentially spammy sites are typically at the other end of the spectrum. Building strong and authoritative backlinks is the primary method of gaining…
Voice search may have started as a small concept, but it is now one of the most important topics in the search industry. The ease to search with voice is second to none, and people cannot get enough of it. The increase in people using voice search has led to similar growth in people trying…
What is duplicate content? The content which appear more than one place or present in more than one website address is known as Duplicate content so, if the same content appears at more than one web address, you’ve got duplicate content. Duplicate Content also effect website ranking on search engine. When there are multiple pieces…
Whatever it is you do, it is almost certain that there are other companies out there offering a similar product or service to yours. In any crowded marketplace, you need as much information and insight as possible to gain an edge over your competitors. Simply knowing what they offer is not enough. With the advent…
is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. By design, social media is internet-based and gives users quick electronic communication of content. Social media is the main ingredient of any marketing strategy. While some marketing methods may get a bit lavish, this one…
Bing is the default search engine for all newer computers, tablets and mobile devices running Windows OS. It allows you to claim a listing for your small business on the search engine for free via its Bing Places for Business. Bing currently holds around 3% of the market share for search engines, which may not seem…
With everything you need to do to run your business smoothly, it can be tempting to neglect online review sites. Yelp is a social networking site that lets users post reviews and rate businesses. When you go to a new restaurant and have a good experience, it’s likely that you won’t keep the place a…
Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites to make them search engine friendly, thus getting higher positions in search results There are two ways of optimization: On-Page SEO – It includes providing good content, good keyword selection, putting keywords incorrect places, giving appropriate titles to every page, etc.…
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