98% of all web users don’t convert on their first visit. Online shoppers are becoming increasingly careful of their online spending. With so much competition in online sales, it is becoming crucial for online stores to put the effort in to earn a second chance.
We can provide you that unique edge over your competition by targeting them and bringing them in front of your brand once again. Our retargeting campaigns aim to track each visitor to your website, add them to an audience, and follow them with branded ads through-out the web, eventually driving them back.
Understanding where your users are coming from and where they frequent is the key to a successful retargeting campaign. While it is impossible to have a definitive answer for each visitor, our approach to retargeting involves obtaining an understanding of how your audience browses and target relevant ad channels.
Each and every ad is crafted to appeal to your target audience. We dive into what appeals to different target demographics which comprise your most common visitor or customer to best appeal to what is most important to them about the products and/or services you offer.
This knowledge is used to create a powerful ad campaign which influences their decision to return to your website, giving you another chance at converting them into a paying customer. We increase the click-through rate of your campaign by making adjusts based on the results we see.